McKinsey Spins As The World Burns

I promised myself at the start of this year that I’d forego writing about the ethics and mechanics of communications, but today’s newspaper forced me to make an exception: After getting accused of coddling the world’s worst polluters in a widely-shared news article earlier this week, McKinsey & Co. ran an unapologetic defense as a full page ad in the Financial Times (here’s the text on their website).

The company has the right to make its case and deserves credibility points for standing by what they do, but all of the points get erased by the spin of the author’s…