My latest creative work is a collection of 12 short stories that use the fantastic to explore the human, everyday dimensions of life at home during the pandemic.

Published on May 20, 2021, you can listen now only at .


All of the PR people I know are running around like I am, making sure they’re getting the job done for their companies or clients. But one thing is making things a lot easier:

Now we get to tell them the truth, and they’re telling the truth to their stakeholders.


The evils of socialism threaten the economic freedoms that are synonymous with freedom of speech, free exercise of liberty, and America’s other fundamental rights, according to a speech Nikki Haley made to the Hudson Institute late last month (as by George Will, and the full transcript of her…


Microsoft and IBM have signed the “Rome Call for AI Ethics,” pledging to the Vatican that their AI will protect the planet and its people.

History is filled with secular leaders cutting such deals in exchange for the Church’s sanction for fighting a war newly deemed “holy,” or sometimes simply…


It’s official: Facebook has doubled down on its goal of imposing its radical ideology on the world.

CEO Mark Zuckerberg couldn’t have been more clear in his comments at a tech conference last week:

“We’re going to stand up for free expression. It’s unfortunate that this is such a controversial…


Boeing’s widening woes are a warning to every communicator tasked with creating or sharing company purpose.

The headline in today’s New York Times says it all: Cascading Crisis Reveals ‘Sick’ Culture at Boeing. …


The shocking advances in robot technology were not on display at this week’s Consumer Electronics Show, at least not in a way that anybody would recognize.

There were lots of robots to see, of course, but they were mostly the silly and goofy kind, modeled on the advanced technologies debuted…


I got to thinking about this question a few days ago after reading about a biologist who believed that fish feel pain (and feel happier in tanks decorated with plants).

Lots of experts pushed back on her research findings earlier this decade, claiming that fish…


Facebook’s founder and CEO Mark Zuckerberg a live audience on Thursday that the company promotes free speech and “brings people together.”

It’s not true.

First off, underlying Zuckerberg’s philosophy is the convenient assumption that there’s no such thing as truth. …


Move over purpose. Sayonara spin. Let your influencers take a break.

The best brands will be those that don’t exist, at least not overtly. Your branding strategy should be for your brand to disappear.

Think about it: Brands popped into existence a century or so ago because businesses armed with…

Jonathan Salem Baskin

Author. Adviser. Agitator. I also write books about technology and brands, short sci-fi stories, and rock musicals.

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